The evolution of MAS logo, part-I...

1:32 PM / Posted by Socialist Inc. /

Hello everyone! I am back with my blog about Malaysian Airlines. As a member of the marketing students of MMU, I did a brief research on this airlines's historical efforts on marketing. A logo is a very big aspect of any company. If it is a logo of a big airline company like this then a lot of effort should be put in it. I myself find Malaysian Airlines logo very mild and inviting. But it is a result of a long series of evolution of logo designing by Malaysian Airlines. I would like to talk very briefly about the history of this evolution in my next two blog.


The history of the airline started in 1937, when Malayan Airways Limited was registered as a company. Flying operations started in 1947, with the aircraft bearing the symbol of a Winged Tiger. In 1963, the airline was renamed Malaysian Airways Limited, when the Federation of Malaysia was formed.


Subsequently, Borneo Airways Limited was absorbed by Malaysian Airways Limited. In 1965, with the political separation of Singapore from Malaysia, there was continued participation by the governments of Malaysia and Singapore in the airline. In 1967, the company changed its name to Malaysia-Singapore Airline Limited (MSA), which was the joint national air carrier for both countries, and a new logo was introduced.


In 1971, Malaysia-Singapore Airline Limited was separated into two airlines, each with its own policies and objectives, leading to the birth of Malaysia's flag carrier, Malaysian Airline System (MAS), on 3 April 1971. The name was chosen because, in abbreviated form, MAS (as in EMAS) in Malay means gold, to symbolize quality service.


In my next blog I will talk about the last edition in the evolution process in the logo design of Malaysian Airlines. Till then have a nice week folks!


1 comments:

Comment by fairydust on March 12, 2009 at 6:33 AM

wow, that's a huge change in the logo. And I thought MAS only had one logo -_____-" Good information you have here =)

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